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From the Publisher

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Written by a farmer – who teaches other farmers how to market their products

There has been an awakening, a re-creation within the farming movement. It began with people raising a few chickens in their backyard and turning suburban lawns into vegetable gardens. America is waking up to the need to produce and consume high-quality food.

Yes, this is great news for the small farmer. Yet the problem of getting products from point A (the farm) to point B (the customer) still exists, even though there are a variety of means to get the food from the farm to the market. We all learned in Boy Scouts, Girl Scouts, or 4-H to ‘be prepared’.

This book gives you the knowledge to do just that.

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‘Before you plant your first seed, know who is going to buy your crop.’

Sage advice from a farmer, right? To help you get there the book features specific exercises developing a marketing plan. Once this tool is created, it is a fluid document, meant to guide and direct the path of the business. If you have not considered the farm as a business, it is time to do so.

Exploring the available markets. Using the marketing plan as a guide, we will take a look at the pros and cons of methods of direct sales.

Learning from others’ experiences. We will interview producers in various stages of business development, learning from their successes and mistakes.

Exploring which farmers’ markets work. We will examine some of the most successful farmers’ markets in the United States.

Exploring other ways of marketing. Farmers’ markets aren’t the only means of marketing. Other methods of marketing will be explored, including community supported agriculture (CSA) and CSA development.

Obtaining organic certification.

Becoming familiar with Farm to School programs.

Learning about on-farm sales, such as farm stands, u-pick, and traditional retail outlets.

Working with a broker.

Knowing what it takes to be in business, including food safety, Good Agricultural Practices (GAP), insurance, regulations, and electronic benefits transfer (EBT).

Developing a good attitude—putting the best food forward, customer service, and professionalism.

ASIN ‏ : ‎ 0760346607
Publisher ‏ : ‎ Voyageur Press; First edition (19 December 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 176 pages
ISBN-10 ‏ : ‎ 9780760346600
ISBN-13 ‏ : ‎ 978-0760346600
Item Weight ‏ : ‎ 604 g
Dimensions ‏ : ‎ 20.64 x 1.27 x 25.72 cm